Crooked I: Stranded On Death Row
The year was 1999 when Death Row Records had acquired a new rap phenom from Long Beach, California. The young man who would be given the responsibility to take over where the late 2pac had left off, with hopes of re-establishing Death Row as the dynasty it once was, answered to the name of Crooked I. Had that initial scenario Suge Knight hoped played out correctly, Tha Row would be reigning atop the charts and Crooked I would be collecting accolades for resurrecting both Suge's career and quite possibly, the whole West Coast.
Obviously, that scenario can now be seen as non-fictional as nearly 5 years has passed since Crooked I signed with Tha Row; Suge is back behind bars and the label seems to be at an overwhelming pit stop. For a second, though, it might've seemed as though Crooked I and the labels' fate was about to change as the promotion of Say Hi To Tha Bad Guy, Crook's debut, gave some hope to some. The album was promoted, the single was given to DJ's-- but only a spark was started and the fuse quickly died down and the album, to date, has not seen the day of light.
BallerStatus was granted the opportunity to exchange words with Crooked I in this exclusive interview, see what he had to offer regarding his current and past trials and tribulations.
BallerStatus: Ok, first of all, what's Crooked I's current status as far as music goes?
Crooked I: As far as music, out here still grinding you know, never stopping. Working on a few things, trying to continue the mission to putting out that West Coast classic, that's it.
BallerStatus: Are you still with Tha Row?
Crooked I: Um, nah, I'm not with Tha Row right now. We're trying to figure something out right now on how to get everything resolved with no hard feelings.
BallerStatus: What happened with that situation?
Crooked I: Well, basically, I did all I could do, really. I signed in '99- that's 4 years ago. I turned in a lot of material and for whatever reason it didn't come out... I'm not bitter about it, but it was just time for me to go. I'm trying to do damage in the game so I can't sit still too long.
BallerStatus: There was a rumor that you might be doing stuff with Sway & King Tech's label, Bolo Entertainment---is there any truth to that?
Crooked I: Nah, that's just a rumor 'cause they know Sway & Tech is my people. But they definitely always been in my corner, no matter what.
BallerStatus: What's your relationship with Suge Knight, are you still on talking terms?
Crooked I: Last time I spoke to him it was good, I'm supposed to reach out to him next week to see what it is. I really just took a minute to take a deep breath and chill for a second and see what I wanted to do. I've been doing a few things in and out of state, but I'm just trying to take it all in and make something happen though.
BallerStatus: Shifting gears, what'd you grow up listening to-- 'cause your lyrics are evidence that you listened to some top notch lyricism, or so one would imagine...
Crooked I: Back in the day when I was young, everybody I knew- it didn't matter if they was gang-bangin', if they were college students or high school students, everybody I knew in the 80's out here listened to hip-hop from everywhere. When it was blowin' up, we all listened to Run DMC, KRS-One, Rakim, Public Enemy as well as N.W.A. and Ice Cube and all of them. I listen to it all, everybody, I don't discriminate. I only put music in two categories: dope; and wack.
BallerStatus: Most people haven't really heard you touch on your superlyical ish, is there any reason for that?
Crooked I: A lot of times people associated me with like "superlyrical rap", and that was mainly because I used to get featured on a lot of things, so every time you only get 16 bars- you're going to go for yours. When you get featured you're going to try to go for yours, you're going to try to do damage- so the people will say "ok this kid is doing his thing" and invite you back. But there's much more than just being superlyrical, to me. I believe if you tell a story the right way- that's lyrical. I think a single can be lyrical and still be commercial. I mean if you listen closely to some of the things some of these MC's are saying, there's a lot of thought that goes into some of this stuff... but we pass it off as bling, bling, this that. We still keeping it thoughtful. Even if you listen to "Still Tha Row" that's probably the first time in a long time that someone makes mention of Marcus Garvey in a rap, on a single. I could've done the "jiggy/club" thing all day, I could've bought the track from whoever I needed to have bought a track from, etc. But that song was purposely put out like that. You see what happens-- no spins; no radio(laughing). That's the unfortunate side of the game, sometimes you do what you do and people don't support it.
BallerStatus: Do you think part of the reason it got no spins, no love was because people are trying to black-ball Tha Row?
Crooked I: Yeah. I believe they was trying to black-ball Tha Row and I think they still are! On some real sh*t, the industry blames the whole West Coast for a lot of tragedies and then there was of course 'Pac & Biggie. People don't wanna talk about it, but they blame us for that type of sh*t, you come over here and you get robbed at the awards and sh*t, so you know- they trying to push us out (of the game). But we going to have to change the fate/face of West Coast hip-hop, a renaissance is going to have to take place for that to take place. And all of those that been in the game and are older are going to have to kind of fall back, otherwise how are we gonna do it without a new generation?
BallerStatus: Shifting gears again, what was it like when you first signed to Tha Row- here you are going from 16 bars on features to given the chance to start off where 'Pac left off and to eventually things not working out?
Crooked I: It was a definite roller coaster ride (smirk on his face). You saw the news, read the newspapers you know, if it wasn't a shoot-out, it was a police raid, (laughs). It was an experience, but I took that responsibility seriously. Tupac was one of the greatest ever, and a lot of people on hip-hop, even backpacker tip can see that. But they can't make somebody influence the world the way he did. He definitely did his thing and left big shoes to fill, but I was ready though! I recorded material after material to take Tha Row to another level. I felt like my lyrical skills was like a different shade of Tha Row so I felt like I could do everything that everybody else did and add something else to it, so I was ready. And it's just unfortunate that it didn't work out.
BallerStatus: The music industry, obviously, can be pretty sh*tty, how'd you deal with it then and now?
Crooked I: Patience, man. That's the real virtue in this game, patience. You can talk the talk, but patience is what it takes, and perseverance. One thing Russell Simmons said one time was that he said that he kept going 5 minutes after the other dude stopped and that's real. You got to stay sharp, have determination and stay focused and have patience, but the industry IS sh*tty. I was on Virgin Records as a teenager. I had eviction notices and sh*t and they didn't give a f*ck, so yeah- the industry as a whole is real sh*tty.
BallerStatus: Given those facts, why are you still in it?
Crooked I: Just love for the music. I got a point to prove to myself. I'm not going to stop until I'm at least in the top 5 of the West Coast whenever they say my name, so that right there keeps me motivated to never stop.
BallerStatus: What do you think either makes or breaks you as an artist in this game?
Crooked I: Patience, I think so, man. There's a lot of guys who had a lot of talent that did what they could and gave up, but if they'd of stayed a little longer they'd of been alright. You gotta be patient 'cause you're going to deal with some weirdos (laughs).
BallerStatus: A lot of people don't know that you can flip just as good, if not better, than Twista and that whole style- is that something you look forward to doing soon?
Crooked I: Yeah man as a matter of fact I just did a song that's very similar to that. And a lot of people say I never really commercially did nothing like that. I like that, that's a fun way to rap, to me.
BallerStatus: As far as media outside of the West Coast, do you think they kind of give us and West Coast MC's and music the cold shoulder?
Crooked I: Oh yeah, fa' sho they do! Part of the media and part of the media is not having to hold my tongue, so hell yeah they DO! A lot of media is located outside the West you know, 106 & Park/Rap City; XXL; The Source Magazine- it's a lot of influence in New York City. And even when I'm at The Source in NY, we talk about it, but at the same time a lot of MC's that have power out here-- they're not trying to emphasize the situation. Everybody's basically after their own; and if they got their own-- they're straight, when they can do things, too. They can do things to help hip-hop out here, too, but they don't.
BallerStatus: You've shown your versatility from battle rhymes to gangsta sh*t, what do you want your sound to be when you come out?
Crooked I: Life music. Basically, sometimes you have beef, sometimes there's drama, sometimes you're battling, so I just want it to reflect life. I don't want to be put in no category, it's not like "oh he's trying to do this..", nah, I'm just trying to make life music from Long Beach (laughs).
BallerStatus: Ok, now working with a budget as an indy artist is quite different than that of a budget from a big label, what artists or producers do you still want to work with?
Crooked I: I meet artists all the time, I do a lot of networking, do different things and go to a lot of places, but usually, when a dude comes up to me and got respect for what I'm doing- I'm going to want to get down with him, just off that. Most people who have respect for what I'm doing are like already on the same page as me. So anybody, really and it's also good when people respect your skill-level, then they'll work with you on the price (laughs).
BallerStatus: Who are the MCs that you put up there next to you as far as skill on a skill-level, I put you up there as the top 3, who are some of the ones who you'd put next to you?
Crooked I: Wow, that's good lookin! I stayed up until 4 in the morning in the bathroom so that sh*t could happen! (laughs). Out here, man it's different little categories: you got Jay-Z who's incredible; who has skills and has got a good business mind, then you got Nas; Ras Kass; but to me Kool G. Rap is still sick as ever. I saw him in the Bassement and he's still sick as ever! It's just a lot, I know I heard Big Daddy Kane with Jurassic 5 and he's still sick!
BallerStatus: How about anyone current someone like Sly Boogy?
Crooked I: Yeah, Sly Boogy! I seen him last night at the Suga Free Album Release Party. That's another thing, West Coast artists need to stick together and support each other and quit bullsh*ttin. Um, Spit-fiya from Compton, that's the little homey right there. He did his thing on Showtime (Interscope Presents The Next Episode winner), I'm proud of that. There's a few other cats out there though. But I've been so deep in the lab and in the cave that I don't always hear the new cats coming up. But every time I put my ear through a hole in the wall- I hear somebody spit something different; it's just so many out here. We just need to kick the door open and well be alright, EVERYBODY will be alright. Game, I like Game.
BallerStatus: Do you have a website people can check you out on?
Crooked I: Yeah I just got
www.WestCoastDynasty.com. That's going to be my new site, and I think I'm gonna have another one,
www.CrookedIOnline.com too.
BallerStatus: Right now you're just recording material, do you have any set plans for it's release yet?
Crooked I: Really, I'm just laying ideas, cause legally, I probably can't record anything right now, so I'm just doing ideas right now in my own pre-production spot. I can't sleep unless I come up with a song or a verse, so I'm naturally out there working. But pretty soon when all the legalities are out the way it's going to be something big.
BallerStatus: From the beginning of your signing to Tha Row, what was it like as you inherited Suge's beefs almost automatically, simply because you're affiliation to him and his label?
Crooked I: I mean the thing about it is, Suge, he respected me to the point where it wasn't like "hey, I want you to go talk about him and go talk about them!" He never came at me like that. I told him you know, I'm not going to talk about dudes, I'm not going to talk about all these different cats that I don't have problems with because it ain't my beef. Now there was songs where people made mention to me later, so I might've dropped a few things on them, cause I'm never just going to sit back. But for the most part, I kept it real clean. I didn't really jump into all that. I let the media know from the gate that I was trying to be the future, not the past of Death Row. So I learned a lot over there, that's what enables me right now to start my own label and feel like I got a real shot at making some bread, cause I was over there soaking game, you know, and the man (Suge Knight), no matter how the media portrays him, he's not dumb! That muthaf*ckas smart!
BallerStatus: You put out WestCoastaNostra with Darren Vegas, kind of on the mixtape scene, is that something you look to cater to (the mixtape market)? **Side-Note: Crooked informed me he recorded the aforementioned mixtape in 2 days, in Darren Vegas closet just because they werent able to put anything out at the time**
Crooked I: I'm going to do the mixtape right when we get ready to drop the album, because the industry is hurting right now because of the downloading and all this other sh*t, so Im going to give them (fans) some free sh*t, then I'm going to give them some MORE free sh*t. If thats what people want right now- then I'm going to give it to them. I'm just trying to keep my life going, so if they download it a million times, I'm STILL going to go platinum!
BallerStatus: When it's all said & done, what do you want to walk away with in this game?
Crooked I: I just want to walk away with respect, and walk away with enough bread to journey into something else. Whatever I want to go into. I might try to do something that influences politics, cause that's another one of my passions, me being active in the community and trying to make a difference. A dude like me grew up pretty hard, so I want to do something to change that (for the youth), so after the rap game for me- I'll probably jump into something like that.
BallerStatus: Do you feel any responsibility then, with your music, for instance, if there's an 8 year-old kid listening to Crooked I, do you care what he's hearing?
Crooked I: Yeah I do, but at the same time, if you listen closely to me, I always put some consequences in it. I'm not going to ever just talk about blowing someone's brains out without talking about what else could happen if you do it. A lot of these dudes they don't care. I hear cats talk about I don't love the kids; I hear cats say this dude wants to save the world, but I don't; to me that's just straight ignorance! I can't see how you can say you're from the ghetto or from the hood and think that that's all good to say to the kids. That's a front, but see you got dudes like me who would love to smash on them kind of dudes that want to act like "oh who cares, go kill each other." Then you got dudes that will say that's not right, and you got dudes like me that would love to smash on them! I mean, that's just pure ignorance to me, man! That's another thing I loved about Pac, he always showed some concern. Recently, the Chief of Police of L.A. showed a picture of a black dude with braids or whatever and said this is a poster boy for what's wrong with L.A. You aint going to hear nobody rap about that. That's why I go back to Pac, even on his "How Do U Want It," his commercial song, he's talking about Mr. Bob Dole, "you're too old to understand the way the game go," you know? So he was always going to hit em, he ain't going to ever let them slide. And that's big to me, man. Then I see these articles with dudes talking and it just makes me think that they're really not what they're trying to be or who they say they are.
BallerStatus: Do you think that's part of the industrys' fault, where in some cases they try to mold these dudes to say certain things and portray this/that because for the most part, most of these labels don't give a sh*t about the hood, and only care about the money and are willing to get it at all costs?
Crooked I: Yeah, that's true, too. I mean the machine is not going to push that hard if you're a dead prez. They're not going to give you an Eminem (type) of push (laughs). You're not going to get a $1,000,000.00 video to pop that sh*t you're talking (if you're going against the machine). That's not what's selling at the time. But at the same time, you can still drop jewels here & there and show some concerns no matter what. I'm not saying it's our jobs to raise these kids, it's the parents' job obviously, but you have to have some type of hear for the hood if you claim that you're hood! If you got no heart for the hood, then you shouldn't be able to come back. That's for anybody out there rapping, I don't care if you're 22 times platinum! If they don't care about what's going on in the hood; and they don't care about people out here killing each other; and people having babies they can't raise and all that, then they shouldn't have a pass to walk through the hood. That's real.
BallerStatus: Indeed. Back to the label situation, are you looking to go indy or major once you're free from the contract bindings?
Crooked I: I'm looking to go independent, but not on no small scale. I'm looking at trying to be my own boss, I've had my feet and my destiny in other peoples' hands a lot of my career, and I'm ready to take it into my own hands. I think I got the resources to do it, so definitely independent.
BallerStatus: Any last words?
Crooked I: Man, support West Coast hip-hop, I don't give a f*ck! I go out of town and I don't really hear West Coast sh*t. All the DJs and the program directors, yall muthaf*ckas start doing yall jobs, f*ck that! They say (in corny guy voice) "well you guys don't bring us nothing to play- it's not club, it's not hot, it's not this," BULLSH*T! I go out of town and I hear stuff that's not club, but they're supporting their own. If I can't get those spins I need, I can't pack the House Of Blues to pay my rent in my own backyard! Meanwhile, in Houston when I'm with my people, I'm out there and somebody might take a demo to them and they heavy rotate it cause it's from home-grown talent. We've got to get on that program, these dudes are slacking, theres people with power in the West Coast that have heavy rotation that need to look out for the next man and to tell the program directors look man, we need to start setting things up a little different, cause it's a lot of cats out there that aren't getting a good look and that's not cool!
BallerStatus: Do you think part of this slump in West Coast music getting media coverage is because people OUTSIDE the West might not play it, if it isn't stamped with "Produced By: Dr. Dre" and/or affiliated with Aftermath even though it's not Dre's fault?
Crooked I: Yeah, but that's not his fault, that just shows that the man's put in work and built from the ground up. And there's certain channels that you have to go through out here in order to be accepted everywhere, I'm not mad, but that just shows them dudes' put it down. But us, new artists coming up, it's up to us to change the game, period. I'm keeping doors open, cause I know the program. I'm not scared to let the next man shine more than me, cause there will always be someone out there that will shine over me, but you just can't stick with your network. A lot of these cats is scared like "oh if I help him, he might blow up more than me," but I'm not trippin off none of that, because if you blow up before me, and I opened the door for you- then I know you're going to pull me in with you, too. That's why we losin. But that comes with the mentality on the West Coast from gangsters. Out on the street, you have cats like "oh I'm a Blood" and the next guy "oh, well I'm a Crip," "I'm from this hood/I'm from that hood" to divide yourself from the next person and that mentality is really strong out here and it pours over into the business. That's the whole thing, we got to get rid of that and erase all of that. We got to build together if we don't stand together, man, it's nothing! I went to the Suga Free thing, man, Spit-Fiya was there, Sly Boogy was there, I was there, I didn't see too many more West Coast people supporting the man. I don't even know Suga Free, but all I know he's from the West, so I'm there! That's what type of mentality everybody needs to have as far as helping each other, otherwise were going to stay starving, and what happens when you're starving? You catch somebody at the steakhouse and you make them take off their ear-rings and their chain off cause everybodys starving! So why don't we support each other, so everyone can make some bread and support their families?!
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A big shout out and thank you to Crooked I for this lengthy, but very informative interview. Good luck to Crook as he is in a bit of a situation with his label regarding contractual matters. For the record, Crook was as humble about this situation as one could be and confirmed that he had no beef with anyone and he just wants to put out his music and move on. Please support this man whenever you see his material out there, whether it's an album or a mixtape, he deserves it. Lastly, I'd just like to say that we at BallerStatus.net support you and wish you nothing but success with your future endeavors and hope that all of the legal matters are worked out for the better.